PEPSICO
Thirsty for More
Creating more smiles with every sip and every bite
PepsiCo products are enjoyed by consumers more than one billion times a day in more than 200 countries and territories around the world.
PepsiCo generated more than $86 billion in net revenue in 2022, driven by a complementary beverage and convenient foods portfolio that includes Lay’s, Doritos, Cheetos, Gatorade, Pepsi-Cola, Mountain Dew, Quaker and SodaStream.
PepsiCo’s product portfolio includes a wide range of enjoyable foods and beverages, including many iconic brands that generate more than $1 billion each in estimated annual retail sales.
PROJECT SCOPE
Storyboarding | Art Direction | Animation | Texturing
The process
Here’s a breakdown video of how I made this project in as less time as I could:
This project is part of my “make 5 product animations” challenge and my previous project took way too long to make, so I challenged myself to do it in 2-3 days.
So, everything was about saving time. I made a mental storyboard in my head to save time. I used a 3d Pepsi Can model from online (which, btw, you can check out from here). I used the simplest backdrop which somehow went great with the kind of style I was going for.
For the opening scene, I really got inspired by the Batman’s silhouette in old animated series opening theme:
After that, I just kept going and started animating everything from my mental storyboard.
