Bringing inspiration and innovation to every athelete in the world.

Nike champion continual progress for athletes and sport by taking action to help athletes reach their potential. Every job at NIKE, Inc. is grounded in a team-first mindset, cultivating a culture of innovation and a shared purpose to leave an enduring impact.

The product I worked on is Nike Air Zoom Pegasus 36. You can check out the product here.


Storyboarding | Art Direction | Animation 

The process

It started from the music I heard on YouTube and the model I found on SketchFab.
I did the storyboard on-the-fly.

I wanted to make something that hypes people up, so I chose the references and music accordingly.
Watching content of Derek Elliott and Luke Georgiou really helped me to come up with the idea of some of the sequences.

"This is the only time we would say, Just Don't Do It!"
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